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During the workshop the participants will learn how to work with Google Analytics, - Short intro to Google Analytics : pro’s & con’s - How to set up Google Analytics to track the vital statistics of a geoportal ? - Which information can you log, and which one is of real use? - What if you want to track non standard stuff? Create your own events in your application code? - How to interpret the numbers correctly ?
It will be a hands on workshop! The aim is for the participant to be able to walk out of the workshop and feel confident enough to use the acquired information to set up analytics on their geoportal, define a measurement strategy and “turn insights into action”. The best case take away would be that participants would start the journey of realizing they can really use the acquired data to rethink and improve their customer (i.e. the INSPIRE users) journey.
Topic Area: [1.3] Use and potential of INSPIRE for the development of indicators Abstract Type: Workshop
Academic: No Data Provider: Yes Data User: Yes INSPIRE Implementer (IT): Yes INSPIRE newbies: No Policy Officers: Yes Public Administration (MS/Regional/Local): Yes Thematic specialists: No
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