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From the outside in - the users perspective on open

Ulla Kronborg Mazzoli

(Submission #257)


How open is open data from a user’s perspective? How easy is it to assess our SDI? Do we provide the data and functionality that is actually needed?

These are some of the questions you as a public data supplier need to answer when wanting to provide the data foundation for digital government.

The Danish Agency for Data Supply and Efficiency aims to make public data and data infrastructure easy to use and thereby helping the public and private sector use data to create better solutions for the citizens and economic growth in society.

In several analyses a number of user barriers have been identified in relation to accessing data and information about data. These barriers may prove it difficult to achieve the agency’s goal in full and has spurred on a targeted activity to remove and downsize the hindrance for effective and efficient data use.

During the past year the agency has worked on improving easy and intuitive access to data that does not require special data- or technical skills.

The starting point was to form a clear and communicable picture of the target to reach: “Easy access to data and information about data”. This “target picture” consists of a number of general principles for easy access, four different user-patterns communicated as user-types: The Business Developer, the IT Developer, the Data User and the Map User. For each user type, a set of principles is laid out for how the agency must meet this particular user.

Based on the “target picture” an easy-access-prototype was constructed and tested on a number of external users matching the four user types. Using an agile project method where short and dedicated sprints and continuous testing gave room for the gathering of many new insights and concrete user reactions has proven very valuable.

In a short time, the agency has moved from assumptions on user needs to a much more consolidated idea of what the user perspective on easy access actually is.

This presentation will give an overview of the process and methods used, show parts of the prototype that the users interacted with, and present some of the insights that the project has provided.

The presentation taps into the “What if…?” workshop from the INSPIRE conference 2017 and into the ELISE action of “Spatial data on the web.


Topic Area:  [2.1] National approaches and strategies
Abstract Type:  Oral Presentation

Additional Fields

Academic:   No
Data Provider:   Yes
Data User:   Yes
INSPIRE Implementer (IT):   No
INSPIRE newbies:   No
Policy Officers:   Yes
Public Administration (MS/Regional/Local):   Yes
Thematic specialists:   No

START Conference Manager (V2.61.0 - Rev. 5269)